Our Methodology: From the Goal to the Actual Customer
We connect advertising with measurement and follow-up so the campaign’s impact appears in sales, not just in reports. We do not start with advertising, but by defining what we consider success.
1. A Measurable Goal
Together, we define who a qualified customer is, their value and the acceptable cost.
2. Measurement First
We set up the Pixel, Conversion API, UTM and CRM integration, and verify the figures before the first riyal is spent.
3. Test and Improve
A testing budget and a rule written in advance for stopping, adjusting and scaling.
4. Separate the Stages
Four separate figures: click, inquiry, qualified lead and customer. They are not combined.
5. Reports and Review
Regular reports and a decision-making session.
What We Do Not Promise
A specific sales figure: sales also depend on the offer, pricing and the sales team.