How Do Saudi Buyers Search for B2B Services on Google and TikTok?
In Brief
B2B buyers use channels for different roles: Google for comparison and verification, TikTok for discovery and trust, and WhatsApp for dialogue and negotiation.
Google: Comparison and Verification
Google supports comparison and verification through phrases such as ‘best point-of-sale company in Riyadh’, usually with high intent and a higher cost per click.
TikTok: Discovery and Trust
TikTok supports discovery and trust: the buyer sees a short video about the problem, then searches for the company later.
WhatsApp: Dialogue and Negotiation
WhatsApp is for dialogue and negotiation.
Measurement That Matches the Channel’s Role
Do not judge TikTok by Google’s standard. Measure the former through inquiries and brand searches, and the latter through qualified leads.
Note
This is a summary of our campaign experience, not market statistics.
Frequently Asked Questions
Do Google and TikTok serve the same role?
No. Google supports comparison and verification; TikTok supports discovery and trust.
How do we measure each channel?
We measure TikTok through inquiries and brand searches, and Google through qualified leads, rather than judging both by one standard.
The WE Marketing team works within the growth and automation systems designed by Emad Almustafa, General Manager.