The Difference Between a WhatsApp Message and a Real Customer
In Brief
A message means someone made contact, not that they will buy.
The Stages of an Inquiry
- Message
- Actual conversation
- Qualified lead
- Customer
More Messages Do Not Necessarily Mean More Customers
A campaign may generate hundreds of low-cost messages, many of which are price questions or come from people who are not a good fit.
How Do We Measure the Difference?
We measure the difference by recording each message’s source, asking two qualifying questions, classifying the conversation and conducting a weekly review with sales.
Ask Your Agency
How many messages turned into customers over the last 90 days?
Frequently Asked Questions
Is every WhatsApp message a qualified lead?
No. A message means someone made contact; it may be a price question or come from someone who is not a good fit.
How do we distinguish a message from a customer?
We separate the stages: message, actual conversation, qualified lead, then customer. We record the source, qualify the conversation and review it weekly with sales.
The WE Marketing team works within the growth and automation systems designed by Emad Almustafa, General Manager.