Insights

WE Marketing articles on how Saudi buyers search, lead cost, the difference between a message and a customer, and choosing an advertising agency.

• How Do Saudi Buyers Search for B2B Services on Google and TikTok?

  The roles of Google, TikTok and WhatsApp in the Saudi B2B buyer journey, and how discovery measurement differs from qualified-lead measurement.

• Lead Cost in Saudi Arabia: Examples from Real Campaigns

  Examples from Code It, Dr. Salwa Al-Thaqafi and Saed Recruitment, with periods, metric definitions and the limits of comparing leads, conversions and conversations.

• The Difference Between a WhatsApp Message and a Real Customer

  From message to actual conversation, qualified lead and customer: how we separate the stages and review results with sales.

• How Do You Choose an Advertising Agency in Saudi Arabia Without Exaggerated Promises?

  Warning signs and important questions about ad-account ownership, measurement, testing budgets, case studies and the limits of what an agency can guarantee.